Connect your social accounts and ad platforms, then let an AGNT agent handle scheduling, campaign management, and reporting.
AI marketing agent — campaigns, content, and analytics on autopilot
Connect your social accounts and ad platforms, then let an AGNT agent handle scheduling, campaign management, and reporting.
An AGNT marketing agent is not a content spinner — it is an operator that understands your brand voice, manages your content calendar, monitors campaign performance, and surfaces the metrics that matter. This guide covers connecting your accounts, configuring the agent, and letting it run your marketing operations while you focus on strategy.
Prerequisites
- Business accounts on at least one social platform (Instagram, TikTok, LinkedIn, X).
- Ad platform access if you run paid campaigns (Meta Ads, Google Ads).
- An AGNT account with a business-tier subscription.
- A brand voice document or style guide (the agent needs to know how you sound).
In the AGNT dashboard, navigate to Integrations and connect each platform. For social accounts, AGNT uses the official APIs (Meta Graph API for Instagram/Facebook, TikTok Business API, LinkedIn Marketing API, X API v2). For ad platforms, connect Meta Ads Manager and Google Ads via OAuth.
On first sync, the agent pulls your recent posts (last 90 days), engagement metrics, audience demographics, and active ad campaigns. This historical data establishes your baseline performance and helps the agent understand what content resonates with your audience.
Upload your brand voice guide as a knowledge pack. The agent uses this for every piece of content it generates or schedules — tone, vocabulary, topics to avoid, visual style preferences. Without it, the agent defaults to neutral professional tone.
Configure your content calendar in the AGNT dashboard. Set posting frequency per platform (e.g., Instagram 5x/week, LinkedIn 3x/week, TikTok daily), preferred posting times, and content mix ratios (e.g., 40% educational, 30% behind-the-scenes, 20% promotional, 10% community).
The agent drafts posts based on your content pillars and brand voice, queues them for your review, and publishes approved posts at optimal times. It adapts posting times based on your audience's actual engagement patterns — not generic best-practice charts.
You can feed the agent raw material — product photos, team updates, customer testimonials, blog posts — and it transforms them into platform-native content. An Instagram carousel from a blog post, a LinkedIn thought-leadership thread from a customer case study, a TikTok script from a product launch.
For paid campaigns, the agent monitors performance metrics in real time: CPA, ROAS, CTR, frequency, and budget pacing. Configure alerting thresholds — 'Alert me if CPA exceeds $15' or 'Pause any ad set with CTR below 0.5% after 1,000 impressions.'
The agent can execute tactical adjustments within guardrails you define: reallocate budget from underperforming ad sets to outperforming ones, pause ads that exceed cost thresholds, and adjust bids within a range you specify. Every adjustment is logged with the reasoning.
For campaign launches, the agent handles the setup: creates ad sets from your templates, sets targeting based on your audience definitions, uploads creatives, and submits for review. You approve the final campaign before it goes live.
The agent tracks engagement across all connected platforms in a unified view. Instead of logging into five dashboards, you get a single engagement feed in the AGNT dashboard showing likes, comments, shares, saves, DMs, and mentions across all platforms.
More importantly, the agent identifies trends: which content types drive the most engagement, which topics generate saves (high intent) vs likes (low intent), which posting times yield the best reach, and how your engagement rate compares to your historical average.
Configure the metrics that matter to your business. The agent can track vanity metrics if you want, but it defaults to surfacing metrics tied to business outcomes: website clicks, DM conversations, lead form submissions, and conversion events.
Configure a weekly marketing report delivered every Monday morning. The report includes: platform-by-platform performance, top-performing content, engagement trends, ad campaign performance, audience growth, and a competitive benchmark if you have connected competitor tracking.
The agent writes an executive summary — not a data dump. It calls out what worked, what underperformed, and what to try next week based on the data. Example: 'Instagram Reels outperformed static posts by 3.2x on reach this week. The behind-the-scenes factory tour drove 47 DMs — highest in 90 days. Recommend doubling down on video content next week.'
Reports are delivered via WhatsApp, email, or Slack. PDF versions are available for stakeholder sharing from the AGNT dashboard.
The agent monitors comments, DMs, and mentions across all platforms. For routine interactions — 'Thanks!', 'What are your hours?', 'Do you ship to the US?' — the agent responds using your brand voice and knowledge pack. For complex or sensitive interactions, it escalates to a human.
Configure response rules: auto-respond to positive comments with a thank-you, answer product questions from the knowledge pack, escalate complaints or negative mentions immediately, and flag brand mentions from accounts above a follower threshold for personal outreach.
The agent never gets into arguments, never posts anything off-brand, and never responds to trolls. Sensitive content detection is built in — political topics, competitor attacks, and legal mentions are always escalated, never auto-responded to.
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Next steps